In the US, start-up Basic Water has launched pHit, which claims to be ‘the world’s first portable alkaline water enhancer’.
When added to any still or carbonated drinking water, pHit’s scientific formula is designed to boost the pH of the drink and improve the flavour.
Small, portable and five years in development, pHit is made with all-natural ingredients, is gluten-free, has 0kcal and is available in four flavours as well as pHit+ – ‘the world’s first alkaline energy drink’.
Basic Water CEO Christopher Moss said: “pHit was created with my co-founder Adrian ‘Wildman’ Cenni, a professional race car driver and stuntman, and I was a competitive tennis player my entire life. We were both guzzling sports drinks during competitions, but we were both suffering from acid reflux. We realised that the sports drinks we were drinking were just as acidic as soda, and then we found out that the bottled water we were drinking was also acidic.
There is also pHit+ – an alkaline energy drink enhancer.
“We switched to alkaline water. Adrian bought an ioniser and I just drank high-pH water from the store. We found that it soothed our reflux, but we wanted a flavoured high-pH beverage. We looked everywhere for a flavoured alkaline beverage, but there were none, so we decided to do it ourselves.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.