US brand pHit claims to be ‘first portable alkaline water enhancer’

In the US, start-up Basic Water has launched pHit, which claims to be ‘the world’s first portable alkaline water enhancer’.

When added to any still or carbonated drinking water, pHit’s scientific formula is designed to boost the pH of the drink and improve the flavour.

Small, portable and five years in development, pHit is made with all-natural ingredients, is gluten-free, has 0kcal and is available in four flavours as well as pHit+ – ‘the world’s first alkaline energy drink’.

Basic Water CEO Christopher Moss said: “pHit was created with my co-founder Adrian ‘Wildman’ Cenni, a professional race car driver and stuntman, and I was a competitive tennis player my entire life. We were both guzzling sports drinks during competitions, but we were both suffering from acid reflux. We realised that the sports drinks we were drinking were just as acidic as soda, and then we found out that the bottled water we were drinking was also acidic.

There is also pHit+ – an alkaline energy drink enhancer.

“We switched to alkaline water. Adrian bought an ioniser and I just drank high-pH water from the store. We found that it soothed our reflux, but we wanted a flavoured high-pH beverage. We looked everywhere for a flavoured alkaline beverage, but there were none, so we decided to do it ourselves.”