Cadbury Schweppes Americas Beverages (CSAB) has sought to achieve the holy grail for kids’ drinks – the creamy rich frothiness of an ice cream float in a bottle. A&W and Sunkist Floats launched this January in the US in 11.5oz, vintage, soda shop inspired, glass bottles with twist off tops.
“For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float,” said, CSAB Vice President of Marketing Andrew Springate. “The A&W and Sunkist Floats are indulgent treats like nothing consumers have experienced before; one pour and your taste buds will be amazed – no work, no hassle.”
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