“Brynwood is pleased to announce this exciting transaction,” said Hendrik J Hartong III, senior managing partner of Brynwood VI. “Balance Bar is a great brand with a very loyal consumer following. We plan to increase the focus on the brand and expand the business through increased marketing and new product innovation.”
Mr Hartong III will serve as Chairman of the Balance Bar Company. Brynwood Partners VI has managed prior investments in Lincoln Snacks, Signature Snacks, DeMet’s Candy Company and Richelieu Foods.
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