The agreement will focus on establishing a distribution base in top-end style bars and clubs in the London area. La Maison Fontaine will sit under its managed portfolio, with Jenny Gardener managing the brand.
This will see Vanquish work closely with Metropolitan Spirits LTD and brand incubation partner PrettyGreen to run an education and seeding programme over the coming months.
Mark Stringer, a founding partner, said: “We saw a number of different distributors in the UK and were very impressed with Vanquish’s passion and knowledge of this mysterious category, as well as their network of style bars. We believe that there’s a gap in the market between the traditional world and the contemporary in terms of design, types of pour rituals and cocktails created, and we hope that La Maison Fontaine can become the bridge between those two worlds.”
Jenny Gardener, head of brand management at Vanquish Wine, said: “At Vanquish, we’re approached by new spirit brands coming into the market all the time, but it’s extremely rare to find one that we think will change the way the industry views the category as a whole.
“For us, La Maison Fontaine represents a perfect fusion of tradition and modernity. It’s produced in Pontarlier in the oldest absinthe stills in the world with the very best, locally grown, Artemisia Absinthium. The unique way that cocktails have been created using an infusion in the traditional absinthe fountain is really exciting, and I’m looking forward to further bartender innovation.”
Source: Vanquish Wine
© FoodBev Media Ltd 2024