Australian high-fibre pasta brand Vetta will bring its range of products to the UK’s functional foods market, offering a healthy and innovative alternative to British consumers.
The range, which is low-GI and naturally low in fat, is available in penne, fusilli, spaghetti and fettuccine variants. Vetta has claimed that the high-fibre alternative “looks and tastes the same as standard, everyday pasta”, but is ideal for those monitoring their blood glucose levels or seeking to introduce low-GI foods into their diets.
The launch is being supported by a social media drive and targeted outreach to key influencers, to create a buzz and demand ahead of listings being secured.
Vetta European managing director Mark Perrin said: “We are thrilled to be launching in the UK and addressing the increasing demand for functional foods.
“When most people think of high-fibre it is often associated with wholegrain, thick, heavy products that are nutritionally beneficial yet less appealing in taste; the Vetta range is created using authentic Italian pasta making techniques and provides an easy way to increase fibre intake without altering the taste or eating experience. This also makes it a great way for parents to increase their child’s fibre intake, without the added stress of trying to change what they eat.”
© FoodBev Media Ltd 2021
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