US craft beer maker Victory Brewing Company plans to open a new brewery and taproom in Philadelphia.
The 14,000-square-foot facility will feature a production brewing system, scratch kitchen, three bars, outdoor seating and a rooftop patio.
Victory said the brewhouse will also become an innovation hub for its entire business and will complement its other Pennsylvania locations in Parkesburg, Downingtown and Kennett Square.
Founded in 1996 by friends Ron Barchet and Bill Covaleski, Victory Brewing makes beer brands such as Prima Pils, DirtWolf, Storm King and Golden Monkey.
“Victory’s leadership position in craft beer since 1996 affords us a long perspective on the evolution of this movement and encourages us that now is the time to roll up our sleeves and start brewing in Philadelphia,” said Covaleski.
Victory said the brewhouse will become an innovation hub for its entire business.
“We’ve been patiently looking for the perfect downtown Philadelphia location for years. This property, and its iconic address, 1776 Benjamin Franklin Parkway, presents the perfect venue for us to expose both Philly residents and visitors to innovative, quality craft beer while expanding the audience for the entire craft beer industry.”
He added: “In 2019, we rebranded our entire line-up, launched popular new brands like Twisted Monkey and Cloud Walker, and contemporised our marketing approach.
“This taproom represents the continued evolution of our brand. The experience in this taproom will be respectful of Victory’s history but will also represent our next chapter. We look forward to continuing to be a good community partner with other local craft brands as well as to the customers who sell our beer in the area.
“Above all, we will be sharing Victory beer with new guests visiting Philadelphia as well as giving our long-time fans an impactful, memorable experience.”
© FoodBev Media Ltd 2019