The IBWA initiated the lawsuit against Eco Canteen because it felt that Eco Canteen was engaged in a deliberate scare campaign to mislead consumers into believing that steel containers are safer than PET plastic bottles.
The Court entered a broad permanent injunction prohibiting Eco Canteen from continuing to make false or misleading claims in ads or on its website, including:
Judge Conrad also prohibited Eco Canteen from engaging in other acts or practices that tend unfairly or deceptively to compete with or injure the business reputation and goodwill of water bottlers or the IBWA.
“IBWA is pleased that the Court has ordered Eco Canteen to stop making false and misleading claims about bottled water,” said Joe Doss, president and CEO of the IBWA. “This should send a signal to bottled water critics that making false and misleading advertising claims about bottled water products isn’t permissible. The truth about safe, healthy, convenient bottled water will carry the day as both consumers and the courts examine the facts.”
Eco Canteen has been ordered by the Court to immediately halt and remove all print, internet, television and any other media advertisement campaigns or commercial communications containing any false and/or misleading statements regarding plastic bottled water products.
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