Austria Juice has presented its new sophinade beverage products, a range of sophisticated lemonade flavours targeted at adult consumers. The concepts on offer included a purely vegetable-based tomato rhubarb plus a yuzu and sage combination.
Austria Juice director of marketing and communication Cornelia Kerschbaumer said: “There’s a definite increase in vegetable and botanical flavours. These unconventional taste combinations are a trend which we’re seeing more in adult consumers, who want more of a change and variety in their beverage flavours. That’s why we developed this range.”
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