Video: IFE World Food Innovation Awards – best new brand or business

The Best new brand/business category at IFE World Food Innovation Awards 2016 saw a range of exciting and unique new brands/businesses bringing their expertise into the food and beverage industry.

Food Minder is a simple, inexpensive food management tool that offers a visual indication as soon as you open your fridge or cupboard of the expiry status of your food. Food Minder displays different coloured lights depending on how much time is left before the food expires. Using a simple traffic light system, the lights change from flashing green, to yellow and ultimately to red.

Franklin & Sons was first established in 1886, when three brothers began selling their handcrafted soft drinks. Today’s range of soft drinks, tonics and mixers have been inspired by the unique flavours that were first brought to life 130 years ago. The all-natural adult soft drinks and tonics range combines exceptional ingredients, sourced from around the world. Blended with a unique set of ingredients, such as cracked black pepper or Juniper, to deliver traditional classics with a contemporary twist.

Shimla has been formulated to be robust enough to work perfectly alongside the spices used in Indian and Bangladeshi dishes, without overpowering their delicate flavours. It has been authentically brewed and bottled in India which should make it a popular choice with the growing number drinkers who have a thirst for craft offerings.

Angels Tears Vodka is distilled and filtered for absolute purity, resulting in a vodka with clean mineral notes and a soft and silky mouthfeel, plus an attractive touch of sweetness to balance the palate. Angels Tears Vodka is a drink that looks as stylish and memorable as it tastes, thanks to an eye-catching bottle design that draws inspiration from the classical tradition of angelic sculpture from pre-renaissance times through to the atmospheric religious sculptures of the Victorians.

Silent Pool Gin is packaged in a distinctive teal and copper bottle. The packaging tells the story of the gin, the colour of the glass represents the steely blue tinge of the Silent Pool from which the company draw their water, the copper coloured design is a nod to their bespoke copper still, the pattern contains most of the botanicals and local honey used to make the gin and if you look carefully the maiden and the Knight in the Pool’s ancient myth are featured.

Mahtay is a 100% natural premium sparkling vitality drink and provides a natural alternative to traditional mixers and enhancing every night-time experience. By utilising the health benefits of ingredients sourced by Mahtay which  includes yerba maté, coconut water and acai berries, Mahtay restores balance and heightens mental, physical and emotional states.

TrueStart is the only coffee in the world designed for sports performance. Conceptualised by triathletes and husband-and-wife team Simon and Helena Hills, TrueStart is clean, free from synthetics and delivers the optimum level of natural caffeine every time.

The Ten Acre brand includes ranges of hand-cooked crisps and popcorn that are free from plus – that is Gluten, Dairy and MSG free, vegan, halal and kosher certified. Ten Acre crisps and popcorn are available in a variety of unique flavours including cappuccino, wasabi, fennel and lemon popcorn and bombay spice, sweet & sour and pastrami crisps.

Bazqet’s crunchy 100% natural dried vegetables and fruits contain all nutrients of the fresh products, but are presented in a beautiful colourful and responsible way.

Arla Foods have launched their protein brand Arla Move. The launch aims to cover a gap in the protein market concerning products with a broader appeal for the moderate exerciser. A major focus has been to create protein-rich products based on high quality whey and milk protein with no artifi cial color or preservatives.

I Like Tofu wanted to create something new and something organic. Something full of flavour and full of colour. So they started peeling, chopping and grinding. They have now launched eight unique, organic tofus.

PACK’D frozen smoothie kits have produced re-usable packs contain two pouches of fruit and veg plus two superfood sachets – one per portion. Simply blend with your chosen liquid for the ultimate smoothie in under a minute. Each recipe provides the precise vitamins, nutrients and fibre to guarantee their functional credentials and contain five times less sugar than bottled smoothies and no artificial ingredients.

Nom Noms World Food is a new healthy food brand that offers a complete chilled two course ready meal (main, side and dip) concept for the whole family and presented in a multi-compartment format. The meals focus on world flavours and is created with authentic aromatic spice blends that are used to inspire the growing palates of young children whilst offering a personalised approach to seasoning for the grown-ups.

Muddle & Mash is a range of premium crafted pre-mixed virgin cocktails which you can drink as a delicious adult alcohol alternative, or add spirit and enjoy as a high end bar quality alcoholic cocktail. They are hand made and each bottle contains two servings and is only 120 calories.

We bring real innovation to the category. Each mini 250 ml glass milk bottle is filled with 220ml of virgin cocktail. There is a unique gap at the top of the bottle so a shot of spirit can then be added directly into the bottle before being shaken. This unique gap saves time and effort to freshly make and shake up a cocktail. We have gained airline listings as a direct result.

The word tisane is an alternate name for herbal tea but has a more sophisticated nuance. While the word pure reflects nature unaltered. Pure Tisanes is descriptive of a pure and natural herbal infusion. Pure Tisanes encapsulates herbal infusion and tea drinkers who identify with being healthy, discerning and sophisticated.

Mpilo-ende Fortified Foods is a South African based 100% black women owned and professionally managed food manufacturing company, that has identified food fortification as a niche in the food manufacturing sector.