The best new packaging design category at IFE World Food Innovation Awards saw a range of different products enter with some intriguing and innovating packaging design.
For Aisha halal baby food saw that many muslim children are raised on high lactose diets or vegetarian diets because of the lack of high quality Halal food that is suitable for babies. High lactose diets can often lead to eczema, asthma and stomach irritations. Purely vegetarian diets may mean that babies miss out on essential vitamins and suffer iron deficiencies. Therefore, For Aisha halal baby food was created with the aim to stand out on the shelves.
Bio sip-Lid uses new manufacturing techniques to produce the most innovative, sustainable, and unique bagasse product in the world today. These dome lids have impeccable environmental credentials and are truly functional. Unlike plastic sip-lids, the Bio Sip-Lid has a distinctive eco- friendly appearance, is robust and easy to use.
Bespoke dessert pack is a bespoke injection moulded polypropylene pot that has been designed for maximum convenience and easy serving of a new lactose-free cream pudding with fruit sauce.
Slammers go gourmet aimed to design a pouch-based snack product that would appeal to the 12-18 year old age group. In order to attract both mums and kids, packaging would need to clearly communicate super food ingredients as well as a cool factor—important for kids who would be pulling it out during school lunch.
Franklin & Sons soft drinks and tonics have been inspired by the unique flavours that were first brought to life 130 years ago. The all-natural adult soft drinks and tonics range combines exceptional ingredients, sourced from around the world to deliver traditional classics with a contemporary twist.
Angel Tears Vodka aimed to make a 100% pure grain spirit with a clean, smooth taste. This product looks stylish, thanks to an eye-catching bottle design that draws inspiration from the classical tradition of angelic sculpture from pre-renaissance times through to the atmospheric religious sculptures of the Victorians.
Hungry Dabba is a start-up Sri Lankan chilled and frozen food brand aiming to deliver authentic, healthy menu to the convenience category. Originally inspired by the tiffin carriers from South-East Asia; Hungry Dabba focuses on reflecting this concept in the UK and EU in food-to-go category. The tiffin carrier is in a disposable format; the food is packed in three recyclable 400ml plastic pots with an outer case made from raw jute and which also includes a small pocket that houses a recyclable wooden spork and napkin.
Caple Rd Dry is a small, but perfectly formed 330ml canned, crafted cider with the new dry white design and matt finish. The can is 100% aluminium and 100% recyclable. Being a smaller 330ml, it is lightweight and incredibly tactile with its dynamic matt labelling. It’s also easy to dispense in a can so perfect for outdoor events where no glass is allowed.
Silent Pool Gin is packaged in a distinctive teal and copper bottle. The design brief was to create an intriguing bottle that drew consumers to reach out and engage as well as a distinctive visual signature recognisable without seeing the product name. It is a heavy and high quality glass bottle, the glass stopper, copper foil capsule and metallic print filigree decoration.
Nom Noms world food is a multi-award winning healthy food brand for kids and grown-ups, offering packaging innovation in three ways; design, convenience and engagement. Design innovation represents a multi-compartment concept that allows eating the meal conveniently from the pack. The suitcase design offers an element of surprise and fun for the kids whilst making it easier for grown-ups to portion control their meals.
Pack’d frozen smoothie kits contains 100% natural, whole ingredients and superfoods to provide a targeted health hit. They’re packaging is easy to open, re-sealable and re-usable containing two pouches of fruit and veg plus two superfood sachets.
Duke’s Mayonnaise’s shaped, spouted stand up pouch is a first in its category and appeals to all demographics as it provides potential new usage scenarios. The innovative package design incorporates shelf appeal, functionality, and an enhanced consumer experience.
Arla Move packaging design is believed to have a more modern appeal than typical products within the category. The idea behind the colourful silhouette is to illustrate movement rather than a specific type of sports, which indicates that the Arla move range is not only targeted at the fitness segment.
NOA Relaxation contains natural herbs that contributes to less stress and increased focus. NOA Relaxation is a result of the latest research and thousands of years of traditions.
Recanize is a new packaging innovation that revolutionises the standard aluminium drinks can design. This can creates a singular brand experience between on and off trade that is unique to each brand. Whether that is a new design or existing shape, there is a real opportunity to make a big impact on shelf appeal.
White Lily Flour’s reclosable box pouch for two and six pounds of specialty flour is first in its category. This branded, attractive pouch is stable and reclosable – the consumer doesn’t need to put the flour into another container which is usually the case with traditional paper-walled bags sold in this category.
The Mentos shaped flexible stand-up refill pouch provides stand-out shelf impact. The unique shape and large billboard highlights the Mentos brand and provides eye-catching, differentiation in the aisle. The graphics and ability to billboard the Mentos brand at an angle and the choice of colours catch the eye and quickly associate the consumer to the flavour and brand. Adding the reclosable feature, a press-to-close zipper, provides the convenience of easy open and reclose – a value add for the end user.
Ahmad Tea’s dessert teas pyramid range have no shortage of attention to detail in the design, with layers upon layers of clever and engaging illustrations, from teapot domes, to pyramid chandeliers, portraits of the four generations and much more.
Pushing the boundaries with corrugated from Atlas Packaging incorporates the recognisable Bassetts mascot as well as the other brand elements to help ensure brand identity was maintained in both shape and graphics. It was designed to be eye catching to the potential customer, as the unit would be placed on retail shelving units or counter-tops.
Coca-Cola’s christmas label transforms into a bow at the pull of a ribbon, surprising customers all over Europe. The promotion not only boosted sales, but generated a high level of interest and engagement on social media.
Ecommerce packaging jelly bean factory has 19 beautiful designs for 19 different occasions. The pack fits through the mailbox and gives the consumer the possibility to add a personal message for the receiver. The box is finished with a high-end matt laminate and spot UV glossy lacquer for an extra premium feel.
Whole Earth’s new look draws inspiration from the natural world, combining rugged textures, vivid colours and beautiful illustrations. The handmade look of the labels, the typography and the drawing of the trees is all designed to harness the power of consumers’ sub-conscious – so the brand instantly looks more natural and down-to-earth than its neighbours on shelf.
Tomato sauce and preserved food packaging: when PET replaces glass. The company realised that consumers are very sensitive to the quality of tomato sauce and preserved food products that are normally hot filled and then pasteurised. The challenge in substituting the glass jar with a PET container is these high temperatures. The clarity and appearance of the container they found was also important, giving confidence to the consumer that they are buying a product with optimum quality.
© FoodBev Media Ltd 2021
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