The impressive range of entries in the Best convenience or on-the-go packaging category of the World Food Innovation Awards 2015, highlights a number of important trends. Here, Claire Rowan looks at the innovations that are driving this category.
As might be expected, ease of opening and smaller portion sizes dominated this category, supported by improved environmental properties.
Clean, clear messaging dominates, alongside ease of use and graphics that depict ‘natural’.
Finalists and winners in the 15 categories of the World Food Innovation Awards 2015 were announced at a special ceremony at IFE at ExCel in London on 23 March. The IFE World Food Innovation Awards are sponsored by Tetra Pak.
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