The impressive range of entries in the Best new new brand or business category of the World Food Innovation Awards 2015, highlights a number of important trends. Here, Claire Phoenix looks at the innovations that are driving this category.
The range of entries in the category was broad, covering drinks such as Smug, Vegesentials, Little Big Shot Energy and the fermented cranberry drink Cranes. There is also stylish pouch pack packaging for Mambo drinks and stylish brown paper retro packaging for Hasslacher’s hot chocolate – each has a USP that makes them stand out from the mainstream.
Bella Berry enters a new category with Beauty from within while Cockta black tonic offers a premium blend of cola and tonic for a drink with a whole new outlook. There is also a big move to spicing up food with Mum’s Masala Universal Base sauces and a move to new proteins with Simris Alg underlining the growth of the seaweed sector in foods.
Pip&Nut, ProperCornTen Acre, Quibbles and Nudie coconut chips all underscore the move to healthier snacking with wonderfully on trend packaging, while Better than Pasta goes one step further with a low calorie offering as does half and half packaged Oppo ice cream.
Finalists and winners in the 15 categories of the World Food Innovation Awards 2015 were announced at a special ceremony at IFE at ExCel in London on 23 March. The IFE World Food Innovation Awards are sponsored by Tetra Pak.
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