The impressive range of entries in the Best packaging design category of the World Food Innovation Awards 2015, highlights a number of important trends. Here, Claire Phoenix looks at the innovations that are driving this category.
The packaging design category was striking in that graphic design today is of such a high standard that we are all greeted on every shelf with packages crying out to be picked up. Of course this is ever more essential when it comes to online purchasing.
Here, we have hand drawn labels and typography, beautifully linked ranges, retro style, humorous stick people, lots of clean white, contrasting with bright zingy colours and structural packaging ideas so contemporary you wish you’d thought of them yourself. So hats off to all entries in this category – it was indeed the hardest to judge.
I love the white tropical freshness of the Bird&Wild coffee packaging, the modern fun style of Mini nom nom’s, the sheer hand drawn cleverness of Sweet Virtues chocolate box and, on a more functional level, I appreciate the stylish practicality of resealable pouch packed Tg Green Tea and the new PET bottle design for Jools drinks from Kimera with a clever fat straw for sucking up the exploding superfruit juice balls.
Graphic Design rarely gets better than these on trend packs from Nudie, Urban Fruit and the Asian style pouch packs from Three Sixty design. As I said – it was very hard to choose.
Finalists and winners in the 15 categories of the World Food Innovation Awards 2015 were announced at a special ceremony at IFE at ExCel in London on 23 March. The IFE World Food Innovation Awards are sponsored by Tetra Pak.
© FoodBev Media Ltd 2019
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