Packaged in can and 500ml sports cap formats, Vimto’s new drink is designed to appeal to teens and young adults.
“We are delighted to introduce this exciting new seasonal variant to the category, which we believe will drive growth with those looking for a refreshing summer flavour,” said Vimto brand manager Clare Brown. “We know consumers will be looking for healthy options to enjoy during the warmer months ahead and we are confident this range will go down well with convenience shoppers.”
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