Cott Corporation will add two limited-edition flavours to its sparkling water brand Vintage Seltzer: strawberry-watermelon and raspberry lemonade.
Packaged in 1 litre bottles, the drinks are naturally flavoured with no artificial flavours, sweeteners or sugar. The products are informed by consumer market tests into summer flavours, in which the new strawberry-watermelon and raspberry lemonade variants performed strongly against other brands.
The flavours will be available at the end of the month at select locations in New York, New Jersey and Philadelphia, Cott said.
Vintage Seltzer brand manager Jen Driscoll said: “Our fans wanted to see something new and innovative from us, but with more intense flavour. Vintage created the new flavours as the perfect refreshing complement to the warm summer months.
“The new flavours will be easy to find since we even changed the label colour and the tray to a distinct blue colour to call out the seasonal item. We are extremely excited to introduce the new flavours that live up to the excellent quality and taste consumers have come to expect from Vintage.”
They will join the full range of Vintage Seltzers, which include lemon-lime, mandarin orange and wild cherry. There are also mixers and ginger ale from the brand.
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