Upfield-owned dairy-free cheese brand Violife has announced the launch of Epic Mature Cheddar Flavour Grated in April across the UK.
The new release follows on from the launch of the primary product in block form in January earlier this year and aims to provide a more convenient option.
Epic Mature Cheddar Flavour Grated will join other products in the Epic range including a variety of slices, blocks and creamy spreads, as well as extending the grated portfolio which currently includes original and mozzarella flavours.
Suitable for vegans, the grated dairy-free alternative is made with coconut oil and contains protein and vitamin B12. It is also free-from soya, gluten, lactose, nuts and preservatives.
Packaged in a resealable pouch, the Epic Mature Cheddar Flavour has been grated for quick and simple everyday use in vegan recipes and meal options.
Thanos Korokas, head of research and development for Violife, said: “As the leading vegan alternative to cheese, which owns 88% of the branded dairy-free alternative to cheese market, we have a responsibility to give our customers new ingredient inspirations for use when preparing vegan meals.
“With many of us having to stay at home over the coming weeks, Violife’s vegan and flexitarian communities will still be able to create delicious vegan dishes that all the family can enjoy as we ensure that the Violife range, including the new Epic Mature Cheddar Flavour Block, continues to be supplied to retailers.”
Violife’s Epic Mature Cheddar Flavour Grated will be available from Sainsbury’s stores from 15 April for an RRP of £2.15.
Last year, plant-based spreads producer Upfield Group entered into an agreement to acquire Arivia, the owner of Violife. With the deal completed earlier this year, Violife has joined Flora, Country Crock, Stork and I Can’t Believe It’s Not Butter within the Upfield brand portfolio.
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