©Gen X
Virtual Medical International has entered into an agreement to acquire Gen X Fitness Water, a sports beverage designed to help athletes maximise their workouts.
Gen X’s sports drink contains a proprietary formulation that combines carnitine – an amino acid structure – and tartaric acid, and aims to help increase athletes’ energy and endurance by boosting the burning of body fat for energy.
Larson Elmore, CEO of Virtual Medical, a wellness company operating in the hemp-derived CBD sector, said: “Gen X Fitness Water provides pure hydration during physical activity making it popular with bodybuilders and other endurance athletes as part of their pre-workout regimen. Equally important, there are no added sugars, carbohydrates, or proteins and therefore no added calories.”
Virtual Medical has established the brand name, Amsterdam Café: Welcome to Your Whole Health.
Elmore continued: “Gen X Fitness Water is a great product for Amsterdam Café and our mission to support general health and wellness. We believe it will be well received by distributors and customers across our planned network. Going forward we expect to expand the line to include other flavours as well as a CBD-infused version.”
The financial terms of the transaction have not been disclosed.
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