Chile-based VirtusNatura has released a new natural blueberry juice product in Europe, which is free from added sugar, colours and additives.
Each 250ml bottle of Bberri juice contains 400 blueberries and is rich in polyphenols – a source of antioxidants. Aimed at healthy lifestyle markets, the new juice is USDA certified organic and Fairtrade.
After successful marketing in Chile and the USA, VirtusNatura decided to export its product to Europe. Bberi was launched at the recent Sial show, which was held in Paris this October.
The brand is currently researching European distributors and premium food stores for its new range of natural and healthy organic juices.
© FoodBev Media Ltd 2021
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