Vital Farms has expanded its portfolio of breakfast offerings with a new range of high-protein, egg-based bars available across the US.
Looking to recreate classic dishes such as broccoli and cheddar quiche or sausage casserole, Vital Farms Breakfast Bars are made with pasture-raised eggs and cheese, meats and vegetables.
The new line features four varieties: uncured bacon & cheddar cheese with hash browns; broccoli & cheddar cheese with a pastry crust; sausage & cheddar cheese with a cheese crust; and southwest fire roasted corn with sweet potato.
The refrigerated bars can be heated in the microwave for 60 seconds. Each 3oz bar contains 7-14g of protein, under 200 calories and no added sugar, artificial flavours or preservatives.
Vital Farms Breakfast Bars join the brand’s first ready-to-eat breakfast offering: Egg Bites.
“We’ve learned that many consumers are ‘cooking fatigued’, opting to eat several snack-sized meals a day or enjoying breakfast foods at unconventional times,” said Meghan Shookman, senior director of innovation at Vital Farms.
“They want convenience and food they can feel good about – whether that’s the comfort of a warm snack, tastes of nostalgic flavours, or the confidence that the food they’re eating is ethically produced, with people, animals, and the planet in mind.”
Vital Farms Breakfast Bars are available now at Kroger stores nationwide and will be launching into Whole Foods Market and other retailers from 16 August.
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