This partnership coincides with Novus’ decision to expand the scope of its solutions to include ingredients and technologies that can be used in supplements, beverages and foods. As part of the partnership, the company has committed to making significant donations in the way of monetary funds, as well as raw material zinc.
This large-scale humanitarian project coordinated through Vitamin Angels ‘Thrive to Five’ programme is being launched during the group’s 2009 Celebration of Angels Event at the Natural Products Expo East Tradeshow in Boston on 25 September.
The new zinc programme will provide relief for diarrhoea, one of the most widespread and deadly health problems affecting children under the age of five around the world. It will be launched in Sauri, Dertu and Eldoret Kenya, with plans to extend to other areas of need worldwide.
Source: Novus International
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