Coca-Cola Enterprises has launched a new zero-calorie and zero-sugar variant of its Glacéau vitamin water brand.
Glacéau Multi-V Zero has been sweetened using stevia leaf extract and offers consumers a “refreshing” lemonade flavour. Its launch will “help retailers to make the most of the growing popularity of functional waters,” the UK-based bottler claimed.
The brand will support retailers with promotional neck collars on all Glacéau Multi-V Zero bottles until July, helping to create on-shelf standout. It will also provide point-of-sale materials to drive trial purchase, followed by further innovation in its product portfolio during the next few months.
Coca-Cola Enterprises operational marketing director Caroline Cater said: “Glacéau vitamin water is the number one functional water brand and launching a zero-calorie and zero-sugar option forms part of our wider commitment to offer consumers greater choice.
“As the popularity of functional waters continues to grow, we would encourage retailers to stock up on the promotional packs of Glacéau vitamin water zero to drive trial and encourage sales in the coming months.”
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