Vive Organic adds Pure Boost Vitamin C to portfolio

Beverage brand Vive Organic has expanded its line of functional wellness shots in the US with the launch of Pure Boost Vitamin C.

Pure Boost Vitamin C features 100% organic, plant-based ingredients including acerola, camu camu, dragon fruit and passionfruit juices, as well as cayenne pepper. The 2oz shot offers a dose of 500mg of fresh, natural Vitamin C, which contains no synthetic vitamins, no artificial flavours or colours and no added sweeteners.

Pure Boost Vitamin C will be available in Whole Foods stores for an MSRP of $46.99 per 12-pack and $3.99 per 2oz shot.

Last year, Vive Organic raised $13 million in a Series B funding round led by Monogram Capital.