The juicy water drink combines pink grapefruit juice with Volvic natural mineral water and will be available in grocery, convenience and independent stores in the coming weeks.
Volvic Juiced Citrus Burst is available in 1.5-litre bottles.
The launch will be supported by in-store promotions across the UK, and will be followed by a large-scale, above-the-line marketing campaign for the entire Volvic Juiced range in April.
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