Volvic Touch of Fruit launches new 50cl on-the-go flavoured sparkling range

In the UK, Danone‘s Volvic bottled water brand is expanding its Touch of Fruit Sparkling range with the launch its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on-the-go 50cl format.

This is the latest addition to the Touch of Fruit Sparkling range, which is made from lightly sparkling Volvic natural mineral water, with natural fruit flavours, sugar and sweetener from a natural source. The range launched in January 2015 in 92cl sharing bottles.

The launch will be supported with a national in store and sampling campaign to drive trial. The new packs will also benefit from strong support as part of next year’s Volvic Touch of Fruit £2 million above the line campaign in May – which will include TV, out of home advertising, and digital.

Tom Hickton, Volvic senior brand manager, said: “Volvic Touch of Fruit Sparkling has performed well this year, tapping into more enjoyable, natural need-states.”