Waitrose claims to be the first British supermarket to introduce celeriac rice as it aims to tap into the growing popularity for carbohydrate alternatives.
Available from today, the product is made from raw celeriac, chopped into rice-sized pieces for use in home cooking. It is sold in 300g bags and priced at £1.75.
The supermarket said the versatile vegetable is ideal as a base for home-cooked risotto or microwaving to serve with a curry.
Waitrose vegetable buyer Tom Moore said: “We know our customers love an alternative to traditional carbs, particularly when they’re made entirely of fresh vegetables or are a tad unusual.
“Celeriac rice adds a deliciously subtle nutty flavour to a dish and keeps its shape beautifully during cooking. We hope fans of the vegetable will love this new way of enjoying celeriac, which would be tricky and time consuming to do at home.”
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