Waitrose predicts UK increase in Scandinavian cuisine

Traditional Nordic products such as herring, smoked fish and lingonberry jam will increasingly be on British shopping lists, according to an independent trends report called Food Watching commissioned by Waitrose.

The simplicity of light Nordic cuisine, together with its use of pared-down, high quality ingredients, are its main attractions, the report says.

“Scandinavian food is now being discovered for its simple, clean flavours,” said Waitrose executive chef Neil Nugent. “I think this will eventually become part of the repertoire of foods that Britons eat, and some products could be a future food staple, such as Västerbottensost cheese which could become as popular as Edam.”

Source: Waitrose