“We are thrilled to introduce our new line,” said Wallaby Yogurt Company director of marketing Ellie Wells. “People are drawn to kefir for its health benefits but can find other brands to be an acquired taste, not immediately appealing. That’s why we focused on making ours a great-tasting product, a treat for the palate, like a light smoothie. The bonus is that Wallaby’s Organic Lowfat Kefir features 12 different strains of live and active kefir cultures, premium fruit, and organic milk from pasture-based family farms.”
Packed in 32oz bottles, Wallaby organic low-fat kefir is available in four flavours: blueberry, strawberry, vanilla and a traditional plain.
Kefir is a probiotic milk beverage that contains a variety of live and active cultures, and has long been associated with different health benefits.
What was once a niche market in the US, kefir has been growing in popularity as consumers become more aware of this cultured milk beverage.
© FoodBev Media Ltd 2024