The iconic foot shape, strawberry flavour ice cream and pink colour from the 1980s remain, along with the recognisable red and yellow colour cues on the original packaging, which has been updated with a modern design.
Brigitta Holland, brand manager for Wall’s at Unilever UK, said: “We are thrilled to relaunch Funny Feet into our Wall’s Kids range following the overwhelming support the product received in The Grocer’s ‘Bring Back a Brand’ campaign.
“With 6,000 votes to reinstate the product – originally launched in 1980 – it’s evident that Wall’s Funny Feet were a childhood favourite of many and we are happy to be able to meet the palpable consumer demand.”
The relaunch forms part of The Unilever Foundation’s partnership with charity organisation Save the Children, and 10p will be donated from the sale of each marked pack to Save the Children’s ‘Eat, Sleep, Learn, Play’ programme to help give the most disadvantaged children in the UK a better start in life.
Wall’s Funny Feet RRP is £2.22 per multipack and are available in cases of six.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.