Wall’s introduces “sweet and sour” ice lolly

Unilever has introduced Wall’s first-ever “sweet and sour” ice lolly with the launch of Twister Fruit Zingerrr.

The ice lolly is made with real fruit juice, no artificial flavours or colours and contains only 65 calories per serving. Twister Fruit Zingerrr features a blend of tangy apple, sour lemon and sweet blueberry.

Jennifer Dyne, head of ice cream UK & Ireland at Unilever, said: “In a competitive marketplace, sometimes you’ve got to twist things up to stand out from the crowd and the Fruit Zingerrr, with its bold and vibrant flavour profile and bright, colourful look, does exactly that. We’re in no doubt that this striking innovation will have huge stand out on shelf – it’s bright, fun and hard to ignore.”

She continued: “Ice cream and lollies is a special category as they can bring real moments of happiness and joy to people’s day-to-day. By offering an entirely non-HFSS kids portfolio, we’re providing an even easier choice to parents for those treat and dessert occasions.”

“Twister was the number one kids’ brand in absolute value sales growth in 2022. We know it’s a product with positive consumer sentiment; it’s loved by kids and adults alike who are looking for a fruity and refreshing option when choosing an ice cream. Our ‘Responsibly Made For Kids’ initiative also gives retailers confidence that we’re committed to creating ice cream that is better for their customers.”

Twister Fruit Zingerrr is available across grocery, wholesale and convenience stores.