Wall’s Lipton Crush by Unilever, designed by Bluemarlin

Unilever has united the forces of two of its biggest brands to offer a new treat for ice tea lovers, with packaging designed by international branding agency Bluemarlin. Wall’s Lipton Crush launches this summer in Thailand. Ice tea is immensely popular throughout Southeast Asia, with many convenience stores carrying the Lipton brand. Seeing an opportunity to shake up this established category, Unilever brought together two household names to create an innovative way to hydrate. Wall’s Lipton Crush is described as a ‘freezie tube’ with all the flavours of Lipton Ice Tea. Bluemarlin was tasked with creating a design solution for the Lipton Crush packaging that integrated the Wall’s and Lipton brands while delivering the single-minded message of ‘natural and refreshingly good’. Bluemarlin’s vibrant pack design features the bright colours of juicy fruits and fresh tealeaves alongside the two recognisable logos. “It’s fantastic to continue our global partnership with Unilever on a regional basis,” said Tim Arrowsmith, director of Bluemarlin Singapore. “To collaborate with two super brands like Walls and Lipton on a summer innovation like Wall’s Lipton Crush is just the beginning of more interesting and diverse brand collaborations we’ll sure to be seeing in the future.”