Walmart will launch a range of meal kits to 2,000 of its US stores this year as it responds to consumer demand for easier and healthier meal options.
The supermarket chain claims that by 4pm 80% of Americans do not know what they will have for dinner that day.
The new meals, which are already available in more than 250 stores, were developed and tested in the retailer’s culinary and innovation centre, and are assembled in store daily.
On shelves in the deli, options include pre-portioned cooking kits, kits to accompany the grocers’ rotisserie chicken, as well as simpler meals which can be heated up and ready to eat in less than 15 minutes.
The range of pre-portioned kits includes: steak Dijon, basil garlic, chicken sweet chili chicken stir fry, and pork Florentine.
Its rotisserie chicken meal line consists of a Thai curry chicken and chicken fried rice variant.
Finally the one step meals are: chicken Alfredo, cheesy ravioli bake, meatloaf, spaghetti and meatballs, chicken parmesan, pulled beef, chicken Marsala, curry chicken, pot roast, and chicken enchiladas.
Tyler Lehr, Walmart US general merchandise manager of deli services, said: “Customers are busier than ever and we know getting a delicious dinner on the table can be a chore. We’re here to help.
“These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week.”
The meals will also be available via Walmart’s online grocery pick up, where customers can order online at lunch and collect later in the day. The meal options serve two people and range in price from $8 to $15.
Last year Walmart rival Albertsons acquired meal kit start-up Plated in a move to boost sales in its stores.
© FoodBev Media Ltd 2021
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