New York-based Wandering Bear Coffee is boosting its cold brew range with the launch of a single serve 11oz box.
Organic, containing 25mg of caffeine per ounce, and served in TetraPak cartons, the brand aims to make it easier for consumers to get a cold brew fix on the go.
Wandering Bear put cold brew coffee on tap in homes and offices via box packaging. The format and craft packaging have become a calling card of the brand, earning them a following in their home market of New York.
Wandering Bear co-founder Matt Bachmann said: “We’ve really listened to our consumers on this one. Love for our coffee on tap products has been strong for years now but our loyalists have been wanting something they can take with them on the go. We’re excited at the new opportunities this product line will open for our brand.”
The 11oz cold brew will be on the shelves at Target stores in the northeast of the US and at hundreds of independent retailers in New York, New Jersey and Connecticut with a recommended retail price of $3.99.
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