Warburtons has unveiled a £2.5m investment in a major Half & Half on-pack cinema ticket promotion to drive excitement in the bakery aisle and create greater standout in-store.
The promotion, part of Warburtons’ ongoing strategic Paddington partnership, offers a child’s Cineworld cinema ticket to see the Paddington movie with any two packs of Warbeartons Half & Half range purchased. The promotion is worth £10 per person and will run across five million packs of Half & Half.
“This is a fantastic campaign that capitalises on the long-term growth of the Half & Half sector,” said brand & portfolio director Megan Harrison. “It’s a high-value ‘everybody wins’ giveaway that will drive excitement in bakery aisles across the country.”
Warburtons marked the launch of its partnership with Paddington earlier this year with a new Warbeartons logo and the iconic Paddington Bear featuring on over six million Warburtons Half & Half products.
© FoodBev Media Ltd 2019