British gin brand Warner’s has unveiled new bottle designs across its portfolio, marking the final phase of its brand refresh.
Northamptonshire-based Warner’s, which was previously called Warner Edwards, earlier this year added a redesigned brand logo, revised labelling and updated product names.
New bottles will be introduced from June 2019 featuring a visual narrative of the brand story and a bespoke glass design. Phrases such as ‘Handmade in small batches’ and ‘Crafted with nature on Falls Farm’ are embossed on the bottles.
Tamper labels will also feature the name of the individual distiller who created the gin.
The new look, including the updated labelling and logo redesign, has been created by London-based design and communications agency Hue & Cry.
Alongside the packaging update, Warner’s has also launched London dry gin, which is described as a “classic and accessible gin”, in celebration of its new chapter.
The brand now produces eight varieties of gin: Harrington dry, sloe, rhubarb, elderflower, lemon balm, honeybee, raspberry and new London dry gin.
The beverages are on sale in the UK with recommended retail prices of between £30 and £40 per bottle.
© FoodBev Media Ltd 2019
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