The World Beverage Innovation Awards works as a hub for leading brands to showcase their most ambitious projects in the CSR and sustainability areas. This year’s winners and finalists were once again a testament of how innovation in these fields drives business success in the industry today. Here, we look at some of the most successful environmental and ethical initiatives of the year.
Best CSR initiative
The winner of the category was the ‘Shine+ for Water’ programme, which is created by the functional drinks brand in partnership with Water is Life. Shine+ donates one day of clean drinking water to someone in need for every bottle of Shine+ sold. On a similar thread, Numi Organic Tea’s Numi Foundation conceived a new project this year, H2OPE, which is a non-profit initiative that aims to ensure all of their farming communities have access to water in the next five years. The project is expected to impact over 50,000 people living in the region.
A leading solution provider in the food and beverage industry, SIG’s new initiative, Way Beyond Good, also got recognised in the category. The company has ambitious 2030 goals and a detailed roadmap to get there with year-on-year targets to 2020. By 2030, SIG aims to strengthen its commitment to ethical sourcing, halve the environmental impact of its value chain and double the benefit it provides to society while meeting business growth.
Drink for Peace joined the finalists in the category; it is a unique social business that promotes tolerance in regions affected by conflict, creating craft beer recipes together with brewers from ethnic groups. These brewers without borders ‘put the message of tolerance into the product itself’ and they support the local projects for tolerance among young people.
Best environmental sustainability initiative
Carel Industries’ Heez was deemed the greenest of initiatives in this year’s awards; it is a new solution for the control and management of beverage coolers, guaranteeing high energy efficiency and performance while reducing environmental impact.
Coca-Cola’s new ad campaign with a message to create awareness about waste and maximising recycling was selected as a finalist in the category. Commissioned by Ogilvy & Mather Berlin for Coca-Cola Western Europe and produced by MovieBrats Studios, and Cosmopola, the ‘bottle love story’ utilises hundreds of Coca-Cola PET plastic bottles, tin cans and cardboard packaging.
The Naturall Bottle Alliance is a partnership between Nestlé, Danone and biotech company Origin Materials to launch a PET plastic bottle made from 100% sustainable and renewable sources on a commercial scale, and it was also recognised in the category for its significant environmental impact. So too was Huhtamaki’s new packaging innovation, Future Smart, which is a 100% renewable paperboard material for use in forming paper cups and food containers made entirely from PEFC-certified plant-based materials.
Set that trend
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© FoodBev Media Ltd 2018
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