Weetabix Food Company has announced it is releasing a new immunity support drink range as part of its Weetabix On The Go selection.
Weetabix On The Go Plus Immune Support is high in fibre, has 19g of protein per bottle and is fortified with vitamins and minerals. The range will be available in three flavours: Chocolate Brownie, Berry Burst and Vanilla Maple.
Emma Varlow, general manager at Weetabix On The Go, said: “The demand for food and drink that contribute to a healthy immune system has been on the rise, with the Coronavirus pandemic fuelling this trend. We know that 67% of shoppers globally are interested in products that support immune health and as the breakfast drinks category leader, Weetabix On The Go has an important part to play in introducing immune-enhanced products to a wider audience.”
The 330ml bottles are made from 51% recycled plastic and are 100% recyclable. They will be available in Asda from September this year with an RSP of £1.99 and further releases due in Autumn.
© FoodBev Media Ltd 2021
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