Weetabix releases new Alpen Light bar flavour

Weetabix has added a new variant to its Alpen Light cereal bars range this winter: white chocolate, raspberry & shortcake.

With the aim of appealing to UK consumers looking for healthier snacks, each cereal bar of the new flavour contains 67 calories and is high in fibre. 

Weetabix says its new Alpen Light bar delivers on popular flavour trends and contains real white chocolate chips, raspberries and biscuit pieces.

The new variant comes after Alpen Light launched salted caramel and jaffa cake flavours, which Weetabix claims are now its best-selling SKUs.

“We make sure we keep the Alpen Light range current and continue to deliver on the lead flavour trends in a low-calorie format,” said Nanda Desai, brand manager for Weetabix’s Alpen brand.

“Our aim is to bring new tastes and excitement to the range, ensuring the offering is relevant to consumers and retailer’s needs.

“Choice and variety are the key drivers of growth in this category. To keep driving performance forward, it is important that retailers rotate flavours and create diversity in their range. Alpen Light White Chocolate, Raspberry & Shortcake gives them that option,” Desai added.

The new bar is rolling out to grocery, convenience and wholesale in the UK and will be available for an RRP of £1.99 for a pack of five, or at a promotional price of £1.