Packaged in 250ml single-serve resealable bottles, Weetabix’s latest creation will be available from January 2014 in chocolate, vanilla and strawberry flavours.
“Lives continue to get fuller across the UK and therefore breakfast time can get squeezed,” said Weetabix marketing manager Francesca Davies. “We’re delighted at the thought of offering delicious, nutritious portable breakfast solutions that allow consumers, on those days when they don’t have time to sit down with a bowl and spoon, to have breakfast on their terms.”
Weetabix’s Breakfast Drink will be stocked in all major UK supermarkets with an RRP of £1.39 per bottle.
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