Los Angeles beverage start-up WeHo Bev Co has launched its portfolio with Chaser, a line of CBD-infused beverage chasers and mixers, which they intend to target at the health-conscious consumer.
The new line features two products: The Sweet Tangy Lime Chaser and Cocktail Mixer, and the CBD Drip Bottle.
WeHo Bev Co claims it’s the only CBD product of its kind on the market, and its products are intended to effectively mask the aftertaste of hard liquor while enhancing the flavour of the alcoholic beverage.
The drinks are formulated with natural and locally sourced plant-based botanicals and are infused with CBD, to provide consumers with healthier alternatives to other mixers high in sugar.
Suitable for vegans, the cocktail mixer and chaser are also gluten and sugar-free, keto and paleo-friendly and contain zero-calories.
Jonathan Hekmat, founder and CEO of WeHo Bev Co said: “Chaser enhances the lifestyle of our consumers by cultivating a new type of drinking culture; one defined by creating experiences and different ways of consuming alcohol while incorporating the new-age interest in health and wellness.”
Chaser is available online and in stores, while the wellness-centred beverage start-up plans to expand its portfolio into natural grocery stores in 2020.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!