According to a lawsuit filed in Manhattan federal court, Nestlé is, without permission, displaying trademarks for Weight Watchers and its ‘Points’ weight loss system on packaging for its Stouffer’s Lean Cuisine products, including frozen pizzas and flatbreads, and its Skinny Cow diet ice cream products.
Weight Watchers said the displays are intended to ‘take advantage of its goodwill and high reputation among consumers in the field of weight control, which the New York-based company said it has ‘painstakingly built’ over 46 years.
It also said the displays could confuse consumers into believing Weight Watchers produced or endorsed consumption of Nestlé products, some of which compete with its own.
Nestlé is the parent of Jenny Craig Inc, a major Weight Watchers rival, which it bought in 2006 for about $600m.
Source: XE
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