British water brand Wenlock Spring is switching to bottles made with 50% recycled plastic content in a move, it says, before “political policy, taxes or green incentives make such measures compulsory”.
The now bottles will launch in the UK in April 2018, incorporating a new design showcasing their provenance. As well as being made from recycled plastic, the bottles are also fully recyclable.
Wenlock Spring said that as the UK recycles more plastic, it will aim to achieve bottles made from 100% recycled plastic.
Matthew Orme, director of Wenlock Spring, said: “We simply cannot continue to let something that we use for minutes, pollute the environment for hundreds of years, especially when plastics are recyclable.
“We not only have a corporate responsibility at Wenlock Spring, but a responsibility to the generations to come. Reducing landfill should be an objective for everyone. We welcome a circular recycling process where plastic bottles are being remade and recycled again and again.”
In 2015, in a bid to reduce its carbon footprint, Wenlock Spring introduced glass water bottles with up to 18% less weight.
Earlier this month, Danone-owned Evian announced it will make all of its plastic bottles from 100% recycled plastic by 2025.
Evian plans to achieve this through partnerships to redesign its packaging, accelerate recycling initiatives and remove plastic waste from nature.
© FoodBev Media Ltd 2018