Wenlock Spring’s new 330ml glass bottle has lost 18% of its weight and the 750ml bottle is 17% lighter.
Wenlock Spring was looking for ways to reduce its carbon footprint to benefit the environment. It teamed up with packaging specialist, Rawlings, to the develop the UK’s lightest weight glass bottle in the hospitality sector.
The lightweight glass ticks off Wenlock Spring’s environmental concerns – but with added benefits too. For every lightweight bottle that is sold, a donation is made to global charity, WaterAid. This helps people in crisis in less developed countries, who do not have access to clean running water and safe sanitation. Up until the end of September 2014, Wenlock Spring has donated in excess of £18,000 to WaterAid and helped to change 1,200 lives.
Steve Land, managing director of West Midlands independent drinks wholesaler Swallow said: “We are always looking for ways to make our business increasingly efficient. Cost savings are important but of equal consideration is our impact on the environment. The new lightweight glass from Wenlock Spring delivers positive results in both of these areas. The reduction in weight helps us in ways that you would not initially consider – and means that we have something to then communicate to our customers. It is about all working together with the same overall aims – and the continual steps being taken at Wenlock Spring regarding their environmental approach, helps us as a business too.”
Wenlock Spring director Matthew Orme commented: “Our bottle has lost weight! Elegant looking, refreshing, hydrating and now much more environmentally friendly. Through technical innovation, packaging specialist Rawlings, have been able to reduce the weight of the previous glass bottle – helping us reduce our carbon footprint. For our customers selecting lightweight glass – they have less glass weight to dispose of and are too making a positive environmental impact.”
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