Whole Earth, the natural and organic food brand owned by Wessanen UK, has bolstered its high-oleic offering with a new smooth peanut butter spread.
Available in Asda stores in the UK, the spread is said to be “packed full of good fats and fibre and is low in sugar”. It is made using only high-oleic peanuts – which are found in a handful of places worldwide, including Argentina and Australia.
Whole Earth said that these peanuts contain “30% more monounsaturated fats than standard peanuts, helping to support normal cholesterol levels as part of a varied, well balanced and healthy lifestyle”.
The launch follows a strong performance from Whole Earth’s crunchy high-oleic peanut butter which was launched last August.
Kirstie Hawkins, Whole Earth brand controller at Wessanen UK, said: “We decided to expand our high-oleic offering after seeing how popular the crunchy variant has been with the rising number of consumers mindful of their cholesterol levels and overall health. Many peanut butter lovers either fall into the crunchy or smooth camp so this new spread opens up the high-oleic variety to an audience of smooth nut butter lovers.
“Healthy and tasty, our high-oleic range offers the same amount of good fats – about 70% in total – as olive oils and avocados and combines this with the same great taste, high nutritional value and all-natural ingredients shared by our other spreads. We’re confident this new deliciously smooth high-oleic peanut butter will be a hit with shoppers.”
The launch coincides with a new outdoor advertising campaign called ‘fuel good feel good’, which aims to illustrate how Whole Earth’s nut butters can support an active lifestyle. It is expected to reach an audience of approximately 20 million people.
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