Wessanen has agreed to acquire Little Lunch, a German manufacturer of organic soups and cooking sauces, for an undisclosed sum.
Founded in 2014, Little Lunch first produced fresh organic soup but has since expanded its range to include meal makers and sauces, which are distributed across the German grocery market and online channel.
All of Little Lunch’s products are 100% organic and made without added sugar, aromas, colourants or preservatives.
The acquisition is in line with Wessanen’s strategy, focusing on organic and vegetarian meals, as well as Germany, which it says is the biggest organic market in Europe.
The news also comes after Wessanen purchased Hain Celestials’ French organic brand Danival in July earlier this year.
“Allos Hof-Manufaktur, our German business, has successfully grown over the past years in the health food and grocery channels. We believe that the integration of Little Lunch will gives us many opportunities in this important country and across Europe,” said Christophe Barnouin, CEO of Wessanen.
Little Lunch will join other brands within its German business including Cupper Tea (Clipper Tea in the UK), Allos (wholesome cereals, spreads and bars), Tartex (plant-based spreads, mueslis and oat bars) and Abbot Kinney’s (vegan ice cream and yogurt).
Founders of Little Lunch, brothers Daniel and Dennis Gibisch, added: “We have built up Little Lunch with a lot of love and passion and made it a success in Germany. Among all possible partners we looked at we found the fit with Wessanen the strongest. We are excited about the new opportunities that will come out of working together with such a strong partner at our side.”
The deal is subject to the approval of the Bundeskartellamt (German Cartel Office).
© FoodBev Media Ltd 2019