Wessanen UK has launched a new on-the-go snacking range called Pop-Crisps through its Kallø brand, as it aims to appeal to a growing audience of healthy snackers in the UK.
Hitting the shelves early this year, the crisp alternative is available in four flavours: Himalayan pink salt and hint of black pepper, sea salt and Sicilian lemon vinegar, sour cream and dill, and wasabi and soy sauce.
Kallø Pop-Crisps are made from nutritious popped corn pieces, including green split pea, yellow split pea and purple corn.
At around only 85 calories per 20g serving, Wessanen UK said the crisps are ideal for those looking to swap their more calorific snacks to something better for them.
The company said in a statement: “The great-tasting new snack has a predominantly green rating on the nutritional wheel and is low in saturated fat, high in fibre and contains no added sugar.”
Hayley Murgett, Kallø brand controller at Wessanen UK, said: “We passionately believe that consumers shouldn’t have to sacrifice on taste in favour of health, so we’re very excited to be introducing the world to our new Pop-Crisps – the new healthier, tastier addition to snacking-on-the-go from Kallø. Bursting with adventurous and incredible flavour, it’s an exciting addition to the healthier snacking category.
“In line with Kallø’s brand ethos, the new Pop-Crisps are gluten free and made with only the finest natural ingredients using simple processes. They contain no artificial colours, flavours or preservatives and are suitable for both vegetarians and vegans.”
Last month, Wessanen UK unveiled a high-protein line of lentil-based rice and corn cakes through its Kallø brand, which is now available in the UK.
© FoodBev Media Ltd 2022
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