According to Fonterra Brands, which developed Wh2ole, “It not only quenches thirst, it can help to keep consumers feeling fuller for longer thanks to the addition of 5g of protein and 1.5g of fibre per 500ml serving”.
“This is a first for New Zealanders – to have a water with added nutritional benefits that can help you feel fuller for longer,” said Kate Ormerod, a nutritionist at Fonterra Brands.
Independent research reveals that 64% of New Zealanders prefer to eat healthy snacks. Wh2ole, with only 30 calories and 2.5g of sugar per 500ml serving, will appeal to those who find selecting healthy snacks a challenge.
“In a research survey conducted by Massey University, women who consumed Whole felt significantly less tempted to snack, and ate significantly fewer snacks than on days without Whole,” said Ormerod. “Women work hard to maintain a healthy diet and lifestyle, but we’re all familiar with that 3pm rumbling tummy that can see you reaching for biscuits or sweets.”
Professor Marlena Kruger from Massey University helped coordinate the survey, which investigated if consuming Whole as part of your typical diet had an effect on satiety, hunger and snack craving.
“Women consumed a third fewer snacks on the days with the product compared to those without,” said Professor Kruger.
The study was conducted in Palmerston North by the Fonterra Research Centre in conjunction with Massey University’s Institute of Food, Nutrition and Human Health. It was conducted using 39 females 25-45 years of age. Participants were asked to track their usual eating habits and answer questions of their feelings of fullness for a week.
Source: Fonterra
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