Organised by AHDB Cereals and Oilseeds, the cereals and oilseeds division of the UK’s Agriculture and Horticulture Development Board, National Breakfast Week is a campaign raising awareness of the benefits of eating a healthy breakfast. With the aim of encouraging consumers to think about the origin of their food and the farmers who produce it, many brands, organisations and consumers have been getting involved in the campaign online and off.
Inspired by this week’s trending topic, we’re taking a look at new product launches in the breakfast category. Last year we spotted the growing trend of breakfasts in a bottle with brands like Kellogg’s, Fuel your 10K and Weetabix launching an on-the-go breakfast option. Click here to see our video on the trend.
This year, we’ve noticed a focus-shift to natural breakfast options, with the addition of ancient grains, super fruits and nuts and seeds. Take a look at some of the new launches we’ve spotted.
Yoplait’s Plenti Oatmeal
Combing two food categories in one, Plenti Oatmeal is a mix of non-fat greek yogurt and oats. With 180 calories per pot, 11g of protein and no saturated fats, these pots are available in various flavours including apple cinnamon, peach and vanilla.
Quinoa chia crunch and maple buckwheat hemp from Peace Cereal
Launched in response to the rising number of American consumers seeking “new ingredients to align with the latest food trends”, US brand Peace Cereal extended their existing super grains range to include both quinoa chia crunch and maple buckwheat hemp options. With 7g of protein and between 4g and 5g of fibre, the two new organic cereals offer US consumers additional on-trend breakfast options.
No-grain granola from Keep it Real Food Company
Created in response to founder Katie Coleman’s inability to find a cereal which didn’t affect her blood sugar levels, this no-grain granola contains a mix of seeds, nuts, apples and coconut. Gaining popularity due to the rising amount of consumers looking for gluten-free, low-sugar alternatives, the brand, based in Mountain View, California, have also launched flourless cookie varieties including peanut butter and cocoa nib.
Ancient Legends from Kellogg’s UK
Inspired by the rising popularity of ancient grains, Kellogg’s UK has just launched six new varieties – two muesli, two granola and two cereals. Containing grains such as puffed spelt, quinoa, and rye, the varieties include a mix of seeds, nuts and dried fruit. Hoping to tap into the growing market, Kellogg’s plan to offer consumers a “nutritious” alternative at a good price.
Organic vegetable drinks from Amandin
This Spanish company, based in the Alcàsser region, is leading the way in regards to non-dairy drink alternatives. With almond milk appearing to be “old news” to this brand, their innovative and original range includes organic teff drink, organic tiger nut horchata and organic oat orink with red fruit and açaí. Its range of oat and nut drinks also includes a macadamia variety. Several international companies have launched a macadamia milk variety including US brand Milkadamia and European brand Provamel, but it has yet to achieve the same popularity as some of the other nut drink alternatives. Will it achieve greater popularity this year?
Overnight muesli range from Kashi
Combining whole grains, seeds and fruits, these muesli pots from US brand Kashi are attempting to launch a DIY breakfast concept to the mass market. Whilst bircher muesli has received great success in the US and UK market, with many brands such as Cukoo, Nomadic and Yummia launching pre-prepared pots of soaked muesli, Kashi is taking the concept back to its roots. Although simplistic, these pots are providing the consumer with an experience, allowing them to be involved with their breakfast creation. Containing 8g of protein and fibre, the pots are available in various flavours including cherry, cinnamon, cardamom and cocoa, almond, and coconut.
© FoodBev Media Ltd 2019