White Claw announced it’s releasing its first-ever 8% ABV hard seltzer surge variety pack. These will feature two brand-new flavours.
The new flavours of Blackberry and Natural Lime will join the two original release flavours of Cranberry and Blood Orange.
The variety packs will be sold in the traditional size of 12oz single-serve cans but will also be available in a larger 16oz size. The suggested RRP will be between $15-$18.
John Shea, Chief Marketing Officer of White Claw, said: “Consumer response to our initial Surge announcement was tremendous, with news trending across social media back in April for our launch. Surge is a stronger wave of refreshment at 8% ABV and still only 2g carbs”.
He continued: “The initial launch featured two single-serve flavours – Cranberry and Blood Orange – that have become among the fastest-selling single-serve seltzers. Based on the overwhelming demand and consumer interest, we’re now set to expand into a 12pk variety pack with two more flavours – Blackberry and Lime”.
© FoodBev Media Ltd 2021
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