Natural food brand Whole Earth has expanded its UK range with the launch of a new almond butter – its first non-peanut based spread.
The Wessanen UK-owned brand aims to target health conscious consumers who are looking for a spread high in protein and fibre.
The new product is the latest step in Whole Earth’s Nature’s Wonder-Fuel campaign, which focuses on supporting healthy lifestyles with natural products.
The company’s sales have grown 26% year-on-year and it hopes to tap into the growing popularity of non-peanut spreads.
Kirstie Hawkins, Whole Earth brand controller at Wessanen UK, said: “Whilst peanut butter sales remain in strong growth, consumers are becoming more knowledgeable and expanding their nut butter repertoire – making it an ideal time for Whole Earth to expand our portfolio.
“The popularity of almonds continues to rise, and we are pleased to bring our own distinct approach to this fast-growing category.
“We are now a nation of nut butter lovers, and there’s great appetite for highly versatile, protein-rich spreads. We are fiercely committed to innovation, developing and diversifying our portfolio with highly nutritious, top quality spreads that meet all consumer needs.”
To support the launch, Whole Earth will develop and share almond butter recipes to demonstrate menu options.
This is the latest in a series of innovative new product launches by Whole Earth. Last year it debuted a crunchy peanut butter spread using only peanuts high in oleic acid as well as a three-nut butter spread.
The new almond butter is available to buy in Waitrose with a recommended retail price of £4.49 for a 227g pot. The brand hopes to introduce the spread to health food shops and independent retailers later in the year.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial