Whole Foods Market is to offer Ahimi, the ‘first ever’ plant-based alternative to raw tuna in select sushi venues in Los Angeles and New York.
Ahimi, created by Ocean Hugger Foods, is made from tomatoes and savoury, umami-rich ingredients in a bid to replicate the taste and texture of ahi tuna.
Founded by chef James Corwell, Ocean Hugger Foods said that in order to keep tuna from going extinct, humans have to reduce the number they catch from the seas. It claims Ahimi is a sustainable, plant-based alternative.
Made from six natural ingredients, the company says the appearance and texture of Ahimi is ‘indistinguishable from tuna’.
Whole Foods Market global category manager Andy Sasser added: “A tasty, vegan option for raw tuna is at the intersection of a few major trends, including the growing popularity of sushi, as well as the surge in plant-based diets and dishes.
“We love when we can bring shoppers something delicious that’s never been done before, and Ahimi does just that.”
Ahimi will be available at select in-store Whole Foods Market sushi venues in Los Angeles and New York from 1 November.
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